Tourist and Visitor attractions require a variety of publicity and marketing material to keep their message in front of their audience. Good consistent design and distinctive images provide a positive visual association to the viewer. All of these images should strive to convey the atmosphere and fun available wherever they appear.

Attractions have countless opportunities to extend the marketing message with personalised merchandise, products, freebies and giveaways.
Today’s technology for signage has ensured that even the most complex images and messages can be printed by inkjet, thus, the costing or technical restrictions of the past have been much reduced, full colour illustrative material can now be produced. From the simplest signage to exciting logos for your rides and attractions, using a character personality or an illustrated logo will add extra impact.

The creation of unique products, featuring the attraction, are a further way that the marketing promotion can be profitably extended into the homes of the customer, this may be as simple as overprinting ‘standard’ gifts and souvenirs from trade suppliers.
But paper or print based products such as models, books, postcards and puzzle books offer totally unique and individual items to the possible product range and are well worth thinking about. Characterz is able to offer a full design service for items such as these.