Over many years, I have had substantial experience in supplying graphics for the holiday industry* and am well placed to both suggest promotional ideas as well as understand the day to day process of Holiday management. I have been personally responsible for the development of various characters still in print and still in use.

As one might expect Children’s items feature heavily in past productions, with Certificates, Newsletters, Birthday Cards, Colouring sheets, Models, Children’s Club membership packs and Merchandising promotion. The creation of merchandise products within a marketing promotion can be self funding and quite profitable, this may be as simple as overprinted ‘standard’ gifts and souvenirs from trade suppliers.  But there are more unique opportunities available from paper based products such as models, books, postcards and puzzles. Each offering a unique, individual product, strongly identifiable with the holiday provider, well worth thinking about? Characterz is able to offer a full design service for items such as these and more than happy to discuss possibilities.


 

Distinctive illustrative logos and designs have been created for signage and information systems at both Holiday Parks and local tourist attractions.

I have also been responsible for the production of ‘GameShow’ systems, fully assembled on an aluminium double sided wheeled frame, that still continue to be in use at parks throughout Devon & Cornwall, these were wholly designed and developed at Corvus, working in conjunction with the entertainments team, providing bold distinctive large scale stage props for interactive play with an audience. These included all the necessary secondary components, including sourcing giant dice and in house production to giant oversized playing cards not available commercially. Printed items such as entry tickets and posters were all developed in house.

A new area of creativity has been added since mid 2009. Flash animation , used for simple promotions and more complex productions. These may take the form of  online games or interactive features to promote all aspects of a business. Examples of a series of finished productions (created to promote Somerset as a holiday location) are available to view on the Library/Portfolio page.