Characterz offer an illustration and design service to the creation of a host of marketing solutions. From development of a visual personality/character to promote the business, to a full extension of the message onto packaging, point of sale, signage, products, in house promotion, entertainment and publicity material.

When targeting families or children, Comics and Newsletters are particularly useful marketing tools. These are not simply a method of ‘keeping the kids quiet’, they can effectively introduce a great detail of information about the company or services being promoted, all in an easily digested format. Stories and puzzles actually force the reader to search out the answer, the answer can so easily be a reinforcement of a key aspects of the service or product.
 

The creation of individual or unique products, featuring the attraction, are a further way that the marketing promotion can be profitably extended into the homes of the customer, this may be as simple as overprinted ‘standard’ gifts and souvenirs from trade suppliers.
Paper based products such as models, books, postcards and puzzle books offer totally unique and individual items to the possible product range and are well worth thinking about.
Consider a Children’s book, featuring your own personalities in your own location. Print production to a medium format short book is little more than a conventional brochure, but the end product is directly comparable with conventionally published books, making it a 'valuable' freebie or a self funding product for sale in a gift shop.
 

Creating a currency, for use within your organisation, is another possible option to extend sales, to reinforce an advertising message and retains purchase within the organisation. Sold as gift vouchers, or used as incentives or prizes, these generally include serial numbering and a counterfoil to ease the accountancy process and avoid abuse.

General items, familiar to all Holiday or Attractions such as colouring sheets, puzzle sheets, and certificates all add to the visitors experience and are strongly recommended. Bold colourful and distinctive, these only enhance and reinforce the image of your company to the customer.